The year? 1895. She walked up the gangplank of the ship, carrying all her worldly possessions in a tiny suitcase that her mother had given her — tearfully — when she had finally realised that she would not be swayed. America held opportunity, adventure, a new life, away from the hunger and the cold. No one else wanted to go, though… no one else wanted to take the risk. Because it was a risk — everything worthwhile was, she thought. But what was there if there was no risk?
With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search.Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.
“We all know that data can’t really lie, but it can paint a distorted view depending on how it is interpreted – it’s the old ‘garbage in, garbage out’ maxim and, in this scenario, the ‘garbage in’ aspect of the equation can be boiled down to one main culprit – bots.”